Sans Normal Benun 9 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dupont Gothic' by Hexagon Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, labels, utilitarian, industrial, direct, contemporary, no-nonsense, space saving, strong presence, functional clarity, simple geometry, compact, sturdy, plainspoken, high impact, clean.
A compact sans with sturdy, uniform stroke weight and tightly set proportions. Curves are clean and controlled, with slightly squared counters and terminals that read as crisp rather than rounded. The overall rhythm is dense and vertical, with short apertures and a consistent, workmanlike geometry that keeps letters distinct even at heavier sizes. Figures match the same straightforward construction, with simple, legible shapes and minimal stylistic inflection.
Best suited for high-impact display settings such as headlines, posters, signage, and packaging where a condensed, sturdy sans can carry weight without decorative features. It can also work for short UI labels or informational headings when space is limited and a firm typographic voice is desired.
The tone is pragmatic and assertive, leaning more functional than expressive. Its compact build and firm strokes convey a utilitarian, industrial feel that reads as confident and uncomplicated in headlines and labels.
The design appears intended to deliver a compact, high-presence sans optimized for straightforward communication. Its restrained detailing and consistent construction suggest a focus on legibility and density for titles and functional typography rather than ornamental personality.
In text, the dense letterforms create a dark, even texture and a strong presence. The design favors clarity through simplified shapes and consistent detailing, giving it a dependable, system-like character rather than a soft or humanist one.