Sans Normal Bides 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Engrez' by Indian Type Foundry, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, approachable, contemporary, confident, clean, warm modernity, display clarity, brand presence, high legibility, rounded, soft corners, large counters, open apertures, geometric.
A heavy, rounded sans with smooth curves and gently softened terminals that keep the texture even and readable. The letterforms lean geometric, with broad circular bowls (notably in C/G/O/Q) and ample internal space, while strokes remain consistent and solid without noticeable modulation. Proportions feel sturdy and slightly wide in key shapes, with clear separation between characters and a straightforward, modern rhythm. Numerals are similarly robust and open, matching the uppercase weight and presence.
Best suited to headlines, brand marks, packaging, posters, and signage where a warm, contemporary presence is needed. It can also work for short UI labels or callouts when you want a sturdy, friendly tone, though its strong weight suggests using it more for emphasis than for long body text.
The overall tone is friendly and modern, projecting clarity and confidence without feeling sharp or technical. Its rounded shaping adds warmth and approachability, making it feel inviting in both short headlines and longer statements.
The design appears intended to deliver a modern, highly legible sans with a softened, welcoming character. It prioritizes bold clarity and simple geometry to stay versatile across brand-forward and informational applications.
Counters and apertures stay generous for a bold style, helping maintain legibility at larger display sizes and in dense settings. The lowercase shows simple, single-storey construction where expected (e.g., a), reinforcing a clean, contemporary voice.