Sans Normal Apluj 2 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui, signage, branding, headlines, editorial, clean, modern, neutral, friendly, confident, legibility, clarity, versatility, modernity, systematic design, geometric, rounded, open, crisp, even.
A clean geometric sans with uniform stroke weight and rounded, circular bowls. Curves are smooth and consistent, while terminals are mostly straight-cut, creating a crisp, engineered finish. Proportions feel comfortably wide with generous counters and open apertures, supporting clear word shapes in running text. The lowercase shows single-storey forms (notably a and g) and simple, functional construction; the numerals are straightforward and highly legible with balanced widths and clear differentiation.
This font suits interface and product typography where clarity and consistency are priorities, and it also performs well for signage and wayfinding thanks to its open counters and straightforward forms. Its stable geometry and even color make it a solid choice for branding systems and headlines, while remaining readable for short-to-medium editorial passages.
The overall tone is modern and neutral, with a friendly clarity coming from its round forms and open spacing. It feels matter-of-fact and dependable rather than expressive, projecting a contemporary, practical voice.
The design appears intended to deliver a versatile, contemporary sans that stays clear across sizes and contexts. Its geometric construction and restrained detailing suggest a focus on legibility, consistency, and broad usability rather than stylized personality.
Round letters like O and Q read very circular, reinforcing a geometric rhythm across the set. The diagonals in V/W/X/Y are clean and decisive, and the punctuation-like dots (i/j) are compact and unobtrusive, helping text stay tidy at larger display sizes.