Sans Superellipse Olbay 1 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, punchy, retro, approachable, space efficiency, soft impact, high visibility, brand warmth, rounded, soft corners, compact, chunky, monolinear.
A compact, heavy sans with monolinear strokes and broadly rounded-rectangle construction. Curves resolve into soft corners rather than perfect circles, giving bowls and counters a superellipse feel. Vertical strokes read sturdy and consistent, terminals are blunt, and the overall rhythm is tight with modest apertures that keep silhouettes dense. The lowercase is simple and legible, with single-storey forms and short, sturdy extenders that preserve an even color across lines.
Best suited to short to medium-length display settings where a strong, friendly voice is needed—headlines, posters, packaging, storefront or wayfinding graphics, and bold brand marks. It can also work for brief UI labels or callouts when a warm, compact emphasis is desired.
The rounded, blocky shapes create a warm, approachable tone with a hint of mid-century signage and cartoon friendliness. Its dense forms and soft corners feel energetic and upbeat rather than severe, making text appear confident and inviting.
The design appears intended to deliver maximum impact in limited space by combining dense proportions with softened geometry. Its controlled, rounded-rectangle forms suggest a goal of blending strong visibility with an approachable, contemporary-retro personality.
Capitals are uniform and block-forward, while numerals share the same rounded, compact logic for a cohesive texture. The superelliptical geometry keeps curves controlled and consistent, helping the face maintain a stable, poster-like presence even in longer sample lines.