Hollow Other Atfi 10 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: children’s media, packaging, posters, headlines, stickers, playful, bubbly, goofy, friendly, cartoonish, whimsy, impact, novelty, youth appeal, texture, rounded, blobby, puffy, chunky, soft-edged.
A highly rounded, inflated display face with chunky, soft-edged letterforms and a lively, slightly irregular rhythm. Strokes feel gel-like and swollen, with bulbous terminals and simplified construction that favors big counters and open shapes over crisp detail. Many glyphs include small internal knockouts and highlight-like cutouts that add a glossy, hollowed texture and keep dense forms from reading as solid blocks. Proportions lean wide and generous, with short joins, minimal sharp corners, and a consistently heavy silhouette that stays readable at large sizes.
Works best for short, bold applications such as children’s titles, playful branding, product packaging, posters, and social graphics where the bubbly silhouette and internal cutouts can read clearly. It’s particularly effective on simple backgrounds and at larger sizes where the glossy knockout details contribute character without clutter.
The overall tone is lighthearted and comedic, with a toy-like, hand-formed energy. The glossy cutouts and rounded massing give it a candy, slime, or balloon feel—more whimsical than formal—suited to cheerful, kid-forward messaging and bold, attention-grabbing headlines.
The design intent appears to be an expressive, attention-first display font that communicates softness and fun through inflated shapes and decorative internal cutouts. The consistent, rounded geometry and highlight-like knockouts suggest a goal of creating a tactile, cartoon-friendly voice that feels glossy and dimensional while remaining typographically straightforward.
Spacing appears built for display: counters are large, and the internal cutouts create extra sparkle in large text while potentially getting busy at small sizes. The digit set matches the same puffy, rounded construction and maintains the playful visual texture of the letters.