Sans Normal Armuy 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui design, body text, product design, signage, presentations, neutral, modern, clean, friendly, straightforward, utility, legibility, versatility, clarity, monolinear, open apertures, geometric, smooth curves, even texture.
A clean sans with largely monolinear strokes and smooth, round curves paired with crisp straight segments. Uppercase forms feel open and balanced, with generous counters and a steady rhythm that reads evenly across words. Lowercase uses simple, contemporary constructions (notably a single-storey “a” and single-storey “g”), keeping shapes uncluttered and highly legible. Terminals are mostly blunt and neat, and the overall spacing produces an airy, consistent texture in text.
It suits interface typography, product and brand systems, and general-purpose editorial or marketing text where a calm, modern sans is needed. The open shapes and even color make it comfortable for longer reading as well as clear for navigation labels, dashboards, and signage.
The tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry gives it a mildly friendly, approachable feel while still reading as practical and restrained.
The design appears intended as an all-around workhorse sans: clear at text sizes, unobtrusive in tone, and consistent in construction across cases and figures. Its simplified lowercase and rounded geometry suggest a focus on contemporary readability and versatile, system-like performance.
Round letters like O/C/G show smooth, circular bowls, while diagonals in V/W/X and the angled strokes in K/Y add a crisp, technical snap that prevents the design from feeling overly soft. Numerals follow the same straightforward, modern logic with clear silhouettes and consistent stroke behavior.