Sans Normal Irma 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, branding, playful, retro, friendly, bouncy, chunky, friendly impact, retro charm, playful display, approachable branding, rounded, soft corners, bulbous, cartoonish, high impact.
This typeface uses heavy, rounded letterforms with soft terminals and subtly flared strokes that create a buoyant, inflated silhouette. Curves dominate the construction, with wide bowls and generous counters that keep forms open despite the dense weight. The stroke edges feel slightly organic rather than strictly geometric, giving the set a lively rhythm and a gentle, hand-shaped texture. Overall spacing reads compact but not cramped, and the numerals match the letters with similarly bulbous proportions and smooth, continuous curves.
Best suited for short to medium-length display settings such as headlines, posters, logos, and packaging where a friendly, attention-grabbing voice is desired. It also fits playful editorial callouts, event graphics, and children’s or family-oriented materials where softness and approachability matter.
The overall tone is cheerful and approachable, with a vintage, display-forward personality. Its cushioned shapes and bouncy rhythm suggest fun, warmth, and a touch of nostalgia, making the text feel inviting rather than formal or technical.
The design appears intended to deliver maximum impact with a warm, rounded texture—combining strong presence with inviting curves. It prioritizes a playful, retro-leaning display character while keeping counters open enough to remain legible at larger text sizes.
Lowercase forms lean toward single-story, simplified constructions that emphasize roundness and readability. Many joins and terminals finish with softened, teardrop-like ends, which adds a distinctive wobble and helps prevent the heavy weight from feeling rigid.