Sans Normal Myrar 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Akzidenz-Grotesk Next' by Berthold, 'Jouter Sans' by Groteskly Yours, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, punchy, friendly, modern, sporty, attention, clarity, modernity, approachability, impact, blocky, rounded, compact, high-impact, sturdy.
A heavy, geometric sans with broad proportions and rounded bowls that keep the overall texture smooth despite the dense weight. Strokes are predominantly monolinear with gently softened joins, and counters are tight but clearly carved, producing strong silhouettes at display sizes. Terminals are mostly flat and squared-off, while curves stay clean and near-circular, giving the alphabet a consistent, engineered rhythm. The lowercase maintains a straightforward, utilitarian build with a single-storey a and g and short ascenders/descenders that keep lines compact and even.
Best suited to headlines, titles, and short emphatic copy where the strong weight and broad stance can do the work of grabbing attention. It performs well in branding and packaging that need a friendly but forceful voice, and it can hold up effectively on signage where large-scale clarity is needed.
The font projects an assertive, high-energy tone that reads as contemporary and approachable rather than formal. Its wide, bold shapes feel upbeat and attention-seeking, with a friendly roundness that softens the impact and suits casual, public-facing messaging.
The design appears intended as a modern, geometric display sans that maximizes impact while staying approachable through rounded forms and straightforward letter construction. It prioritizes bold presence, quick recognition, and a cohesive, contemporary rhythm for prominent text settings.
Spacing appears built for headline use: letters sit solidly with compact internal spaces, creating a dark, continuous typographic color in paragraphs. Numerals share the same broad, weighty construction and remain highly legible, reinforcing the font’s poster-oriented presence.