Sans Normal Apgim 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Equip' by Hoftype, 'Acherus Feral' and 'Acherus Grotesque' by Horizon Type, 'Motiva Sans' by Plau, 'Blom' by The Northern Block, 'Gogh' by Type Forward, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, pragmatic, versatility, clarity, neutral voice, modern utility, cohesive text-data, rounded, geometric, open counters, even rhythm, minimalist.
This sans serif shows rounded, geometric construction with smooth circular bowls and a consistent stroke. Curves are clean and continuous, while terminals are mostly straight or softly rounded, giving letters a tidy, engineered feel. Counters are open and generous, and the overall spacing reads even and stable, supporting clear word shapes in running text. The forms lean toward simple, rational geometry rather than calligraphic modulation, with crisp joins and a restrained, systematic skeleton.
It performs well for interface copy, product and corporate communications, and general editorial typography where legibility and a modern, neutral voice are needed. The straightforward numerals and consistent rhythm also make it suitable for dashboards, labels, and informational graphics, while the clean silhouette can support contemporary branding and wayfinding.
The tone is contemporary and matter-of-fact, with a friendly edge from the rounded curves and open interiors. It feels calm and dependable rather than expressive, suited to neutral messaging where clarity and approachability are priorities.
The design appears intended as a versatile, general-purpose sans serif with geometric roundness and minimal fuss. Its goal seems to be reliable readability across sizes while maintaining a modern, approachable character for everyday text and display applications.
Uppercase proportions are balanced and compact, with smooth, near-circular rounds (C, G, O, Q) and straightforward diagonals (K, V, W, X). The lowercase maintains a simple, utilitarian structure with clear differentiation between similar shapes, and the numerals match the same geometric, no-nonsense character for cohesive text-and-data settings.