Sans Normal Olrej 7 is a very bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, signage, logos, friendly, playful, punchy, retro, confident, display impact, approachability, brand presence, signage clarity, retro flavor, rounded, blocky, soft corners, compact, bulky.
A heavy, rounded sans with compact proportions and blunt terminals. Curves are generously inflated and the joins stay smooth, producing sturdy bowl shapes in letters like O, C, and G. Strokes remain largely even, with minimal modulation and a slightly condensed, top-heavy feel in some capitals. The lowercase is compact and sturdy, with a short, squat rhythm and simple, straightforward forms; counters are relatively tight, reinforcing the dense color in text. Figures are bold and geometric, with large, stable silhouettes suited to display sizing.
Works best for posters, headlines, and short bursts of copy where the thick strokes and rounded geometry can carry impact. It also suits packaging, storefront-style signage, and logo wordmarks that benefit from a friendly, retro-leaning boldness.
The overall tone is upbeat and approachable, mixing a friendly softness with a loud, poster-like presence. It suggests mid-century signage and pop-forward branding rather than formal or technical typography.
Likely intended as a high-impact display sans that stays readable while feeling warm and informal. The rounded, compact shapes and even stroke behavior aim to deliver a strong visual stamp in branding and large-scale typography.
Spacing appears intentionally generous for such a heavy weight, helping maintain clarity in the sample text. The design favors simple construction over calligraphic nuance, giving it a consistent, graphic texture across mixed-case settings.