Sans Superellipse Hinoh 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection and 'Premis' and 'Resolve Sans' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, assertive, industrial, sporty, headline, space-saving, high impact, bold utility, strong branding, blocky, compact, tall, uniform, sturdy.
A condensed, heavy sans with compact proportions and a tall overall silhouette. Strokes are uniformly thick with minimal modulation, and many curves resolve into rounded-rectangle forms rather than perfect circles, giving counters a squarish, superellipse feel. Terminals are predominantly flat and crisp, apertures are tight, and interior spaces are small, which amplifies density at text sizes. The lowercase is sturdy and utilitarian, with simple joins and a relatively straight-sided rhythm that stays consistent across the alphabet and numerals.
Best suited to display typography where space is limited but impact is required, such as headlines, posters, and attention-grabbing branding. It can also work well for labels, packaging, and signage that benefit from a compact, forceful voice and consistent, high-density letterforms.
The font projects strength and urgency through its tight width and dark, uninterrupted color. Its squared-round geometry and compact spacing read as industrial and no-nonsense, with a sporty, poster-like intensity that prioritizes impact over delicacy.
The design appears intended to deliver maximum presence in a narrow footprint, using superellipse-based curves and heavy strokes to maintain clarity and a unified texture. Its simplified construction and tight counters suggest a focus on bold communication and efficient, space-saving composition.
The condensed build and small counters create a strong vertical cadence, especially in sequences of stems and in all-caps settings. Round letters like O/C/G and the bowls in B/P/R retain a slightly squared interior that keeps the design cohesive and reinforces its engineered character.