Sans Normal Olmin 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flaco' by Letter Edit and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, modern, confident, clean, impact, clarity, modern branding, display strength, legibility, geometric, rounded, compact, high impact, crisp.
This typeface is a heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Shapes feel built from broad circular and rectangular forms, with squared terminals and minimal modulation. Counters are fairly open for the weight, and letterforms keep a compact, efficient footprint that maintains strong legibility in large, dense settings. Lowercase forms are simple and sturdy, with a single-storey “a” and “g” and generally straightforward construction across the set.
It performs best as a display and headline face where its weight and compact shapes can deliver immediate impact—posters, branding wordmarks, packaging callouts, and attention-grabbing UI or editorial headers. It can also work for short bursts of text such as labels and wayfinding where clarity at a distance is important.
The overall tone is direct and contemporary, with a friendly softness coming from its rounded geometry. Its dense color and stable rhythm project confidence and clarity, making it feel assertive without becoming sharp or aggressive.
The design appears intended to provide a highly legible, contemporary sans with strong presence and simple geometry. It prioritizes bold readability and clean, consistent forms for modern branding and display typography.
Round characters like O, C, and G appear broadly circular and even, while diagonals in A, V, W, and X stay clean and robust. Numerals are similarly solid and clear, designed to hold up at display sizes with strong silhouette recognition.