Sans Superellipse Idnup 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Tusker Grotesk' by Lewis McGuffie Type; 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; 'Sharka' by PeGGO Fonts; and 'Dohrma' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, retro, assertive, mechanical, sports, impact, space saving, signage, condensed, blocky, rounded corners, squared rounds, compact.
A compact, heavy sans with rounded-rectangle construction and tightly controlled spacing. Strokes are uniformly thick with minimal modulation, and terminals are blunt, often squared off with softened corners rather than fully circular endings. Counters tend to be narrow and vertically oriented, with frequent use of straight vertical sides and flattened curves that give round letters a superelliptical, almost stamped look. The overall rhythm is dense and columnar, with short crossbars and simplified joins that keep silhouettes bold and solid at display sizes.
Best suited to large-scale applications where mass and compression help pack words into limited width: headlines, posters, logos, and bold packaging. It also fits sports, automotive, and industrial-themed branding where a dense, high-impact voice is desired.
The tone is forceful and utilitarian, evoking industrial labeling and mid-century display typography. Its rounded-squared geometry reads as mechanical and disciplined, while the extreme weight adds a confident, headline-forward attitude.
The design appears intended to maximize visual weight and legibility in short, punchy lines by combining condensed proportions with rounded-rectilinear forms. Its simplified, low-detail construction prioritizes strong silhouettes and consistent texture for attention-grabbing display typography.
Many characters show intentional squaring of curves (notably in bowls and shoulders), producing a distinctive “rounded block” silhouette. Numerals match the heavy, compact build and feel designed for impact rather than delicate text setting.