Sans Normal Ofgar 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Prelo Pro' by Monotype, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, contemporary, utilitarian, impact, clarity, approachability, modernity, versatility, rounded, blocky, geometric, solid, high impact.
A heavy, rounded sans with compact proportions and large, open counters. Curves are smooth and broadly circular, while joins and terminals stay clean and mostly squared-off, creating a sturdy, poster-like rhythm. Letterforms read with even color and minimal modulation, emphasizing clear silhouettes; the lowercase uses single-storey a and g, and the overall spacing feels generous enough to keep the weight from clogging at display sizes.
Best suited to display applications where bold presence is needed: headlines, posters, packaging, and branding marks that benefit from a simple, rounded geometry. It can also work for short UI labels or signage where quick recognition and strong contrast against the background are priorities.
The tone is assertive and upbeat, with a friendly roundness that keeps it approachable despite its strong mass. It feels modern and practical—more about clarity and punch than refinement—making it well-suited to straightforward, attention-grabbing messaging.
The design appears intended as a high-impact, all-purpose rounded sans that delivers clear, uncomplicated shapes and a confident voice. Its emphasis on large counters and simple construction suggests a focus on legibility and visual punch in marketing and titling contexts.
Capitals lean toward wide, stable shapes with simple construction, while the numerals are rounded and robust with strong interior whitespace. The overall texture stays consistent across mixed-case text, producing a dense but readable headline color.