Serif Normal Boran 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Acreva' by Andfonts, 'FF Marselis Serif' by FontFont, and 'Capitolina' by Typefolio (names referenced only for comparison).
Keywords: editorial, book text, magazines, headlines, packaging, traditional, authoritative, bookish, formal, readability, editorial tone, classic utility, strong presence, bracketed serifs, ball terminals, high readability, sturdy, classic.
A robust serif with bracketed, triangular serifs and a noticeably weighty presence. Strokes are steady with moderate contrast, and terminals often finish in soft curves or small ball-like forms, giving the letterforms a slightly warm, crafted feel despite the strong color. Proportions are fairly compact with generous counters; capitals are broad and stable, while the lowercase shows a traditional construction with clear differentiation between similar forms and sturdy stems. Numerals are substantial and old-style in spirit, with rounded shapes and confident, ink-trap-free joins that keep forms clean at display and text sizes.
Well-suited to editorial typography such as magazine layouts, book interiors, and long-form reading where a sturdy serif texture is desirable. The weight and presence also make it effective for headlines, pull quotes, and front-matter display, and it can lend a traditional, premium tone to packaging and brand applications.
The overall tone is classic and editorial, projecting authority and familiarity. It reads as dependable and formal, with a subtle warmth that keeps it from feeling overly austere or mechanical.
The design appears intended as a conventional, highly legible serif that balances traditional book-type cues with extra weight for stronger impact. Its combination of firm serifs, moderate contrast, and clear proportions suggests a focus on readability and authority across both text and display contexts.
The font’s heavy stems and pronounced serifs create strong texture and clear word shapes, especially in mixed-case text. The sample text suggests consistent spacing and a steady rhythm, producing an even typographic “color” suited to sustained reading as well as emphatic headings.