Sans Normal Durat 7 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, subheadings, branding, posters, ui text, clean, modern, friendly, calm, neutral, clarity, approachability, modernity, versatility, geometric, rounded, open, spacious, streamlined.
A clean sans with generous horizontal proportions and rounded, geometric construction. Strokes appear even and consistent, with smooth curves and minimal modulation, producing a steady color in text. Counters are open and circular to elliptical, and joins are tidy with softened terminals that avoid sharp, aggressive finishes. The overall rhythm is airy and uncluttered, with ample interior space and clear separation between forms.
It suits headlines, subheads, and branding where a spacious, rounded sans can convey clarity and friendliness. The stable, even strokes and open shapes also make it a practical choice for UI labels, product screens, and short to medium passages where a calm, contemporary voice is desired.
The typeface reads as modern and approachable, with a relaxed, spacious tone. Its roundness and smooth stroke endings give it a friendly, non-technical feel while still remaining neutral enough for general-purpose use. The wide stance adds an easygoing, contemporary character that feels calm rather than condensed or urgent.
The design appears intended to provide a straightforward, contemporary sans with broad proportions and gentle geometry, prioritizing clarity and an approachable presence. Its consistent stroke behavior and rounded forms suggest a focus on versatile display-to-interface use rather than expressive contrast or calligraphic detailing.
In the sample text, the wide proportions and open counters keep lines legible at display and subhead sizes, while the uniform stroke treatment maintains consistency across mixed case. Numerals and capitals share the same rounded geometry, giving a cohesive, system-like feel suited to interface and brand settings.