Slab Square Pema 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Irpin Type' by Aronetiv, 'Artegra Slab' by Artegra, 'Equip Slab' by Hoftype, 'Locke' by North Type, and 'Namyv' by Poloskov (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book covers, branding, confident, traditional, authoritative, steady, readability, authority, editorial tone, durability, clarity, slab serif, bracketed serifs, robust, sturdy, bookish.
A sturdy slab serif with broad proportions and a calm, even color on the page. Strokes are largely monolinear, with robust, square-shouldered serifs that read as slightly bracketed rather than razor-sharp. Counters are generous and open, and curves on letters like C, O, and S are smooth and full, balancing the more rectilinear serif forms. The design shows clear width variation between glyphs (especially across capitals), creating a natural, readable rhythm in text.
Works well for headlines, subheads, and short-to-medium text in editorial layouts where a firm, traditional presence is desired. Its wide stance and strong serifs also suit display applications like book covers, packaging, and branding systems that need a reliable, structured typographic foundation.
The overall tone is classic and dependable, projecting an editorial, institutional confidence without feeling ornate. Its bold-footed serifs and steady texture give it a grounded, practical voice suited to serious or informative messaging.
The design appears intended to deliver a modern, usable slab-serif voice with strong structure, high readability, and a stable, authoritative texture across mixed-case text and numerals.
In the sample text, the face maintains consistent texture at larger sizes, with strong word shapes and clear separation between characters. Numerals appear sturdy and legible, matching the typeface’s broad, anchored stance.