Sans Normal Kiduk 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ads, sporty, confident, modern, friendly, punchy, impact, momentum, brand voice, clarity, approachability, rounded, geometric, oblique, smooth, open.
A heavy, oblique sans with rounded, geometric construction and smooth curves. Letterforms are wide-set with generous counters and open apertures, giving the design a stable, contemporary rhythm despite the slant. Terminals are clean and largely uniform in thickness, with subtly softened corners that keep the texture approachable. Lowercase forms are compact and sturdy, and figures are broad and clear, emphasizing mass and legibility in display sizes.
Best suited to attention-grabbing applications such as headlines, posters, advertising, and bold brand systems where a wide, slanted voice adds momentum. It also works well for packaging and short, high-impact copy, where its open counters and rounded geometry help maintain clarity at large sizes.
The overall tone is energetic and forward-leaning, with a confident, contemporary presence. Rounded geometry and open shapes keep it friendly rather than aggressive, making it feel sporty and headline-driven while still approachable for brand-forward messaging.
Likely designed to deliver a modern, high-impact oblique sans that feels fast and confident, balancing geometric clarity with softened, friendly details. The wide stance and heavy weight prioritize presence and readability for display-led typography.
The slant is consistent across caps, lowercase, and numerals, and the wide proportions create strong word shapes in all-caps settings. Circular letters (O, Q, 0) read as near-elliptical with ample interior space, while angular letters (K, V, W, X) maintain crisp joins without appearing sharp.