Sans Superellipse Rulub 9 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazine titles, posters, branding, packaging, modernist, editorial, sleek, architectural, refined, display impact, modern branding, editorial voice, geometric refinement, tall x-height, condensed feel, rounded corners, vertical stress, ink-trap hint.
A high-contrast, upright display sans built from superelliptical and rounded-rectangle forms. Strokes favor strong verticals with noticeably thinned horizontals, producing a crisp, chiseled rhythm. Curves terminate in soft, squared-off corners rather than true circles, and many counters read as narrow, vertically oriented capsules. Proportions tend toward tall, compact letterforms with tight internal space and a slightly variable rhythm across characters, giving the set an intentionally sculpted, poster-friendly texture.
Best suited to large sizes where the contrast and rounded-rectangle construction can read clearly—headlines, mastheads, campaign graphics, and brand marks. It can also work for short subheads or pull quotes, but its strong contrast and compact counters suggest using it with generous size and spacing in longer text settings.
The overall tone feels contemporary and editorial, with a fashion and architectural sensibility. Its sharp contrast and squared-round geometry project confidence and precision, while the softened corners keep it from feeling brittle. The result is polished and stylish rather than neutral.
The design appears intended to translate modern, geometric display ideas into a high-contrast sans with a distinctive superelliptical skeleton. It emphasizes a refined, constructed look for contemporary branding and editorial typography, prioritizing recognizable silhouette and stylistic cohesion across uppercase, lowercase, and numerals.
In text, the strong contrast creates a pronounced light–dark pattern and a distinctive skyline, especially around rounded letters and narrow counters. Numerals echo the same capsule geometry, and the lowercase shows a clean, constructed feel that prioritizes form and rhythm over plain utilitarian simplicity.