Slab Contrasted Rovi 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nexa Slab' by Fontfabric, 'Glance Slab' by Identity Letters, 'Pragmatica Slab Serif' by ParaType, 'Choplin' by René Bieder, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Chom' by Wundertype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, retro, sturdy, friendly, loud, impact, heritage feel, stability, approachability, blocky, bracketed, softened, heavyweight, compact.
A heavy slab-serif with broad proportions, prominent rectangular serifs, and gently rounded corners that soften the otherwise blocky construction. Strokes are largely even, with subtle modulation around joins and curves, creating a solid, poster-like color on the page. Counters are relatively tight and apertures tend to be small, contributing to a dense rhythm in text. Terminals are blunt and emphatic, and the overall drawing favors straightforward geometry and strong horizontals.
Best suited to headlines and short-to-medium display copy where impact and presence are the priority. It works well for posters, labels, and signage, as well as brand marks that want a robust, heritage-leaning slab-serif voice. For text-heavy settings, larger sizes and extra spacing will help maintain clarity.
The font feels bold, dependable, and attention-grabbing, with a clear vintage tone reminiscent of athletic lettering and classic storefront signage. Its chunky slabs and compact counters give it a no-nonsense voice, while the slightly softened edges keep it approachable rather than austere.
The design appears intended to deliver strong, high-visibility letterforms with a classic slab-serif structure and a softened, contemporary finish. It balances blunt, architectural serifs with rounded details to stay readable and friendly while remaining emphatic.
In the sample paragraph, the weight and tight internal spaces create strong texture and can make longer passages feel dark and compact; it performs best when given generous size, leading, or tracking. The numerals match the letterforms with similarly heavy, squared silhouettes that read as sturdy and utilitarian.