Sans Superellipse Hogay 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Carouge Pro' by André Simard, 'Glober' by Fontfabric, 'Engrez' by Indian Type Foundry, 'JAF Facit' by Just Another Foundry, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, modern, approachable, impact, approachability, modernity, brand voice, rounded, soft, chunky, compact, clean.
A heavy, rounded sans with a soft superellipse construction and uniform stroke weight. Curves are broad and pillow-like, with generously rounded corners and enclosed counters that stay open and legible at display sizes. The rhythm is compact and solid, with sturdy verticals, wide bowls, and terminals that end bluntly rather than tapering. Uppercase forms feel stable and geometric, while lowercase maintains the same chunky, softened geometry for a consistent texture across lines.
Best suited to display contexts where a bold, friendly presence is needed—headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage when a soft, approachable tone is desired, though its dense weight favors larger sizes and shorter passages.
The overall tone is upbeat and approachable, combining confident weight with softened geometry that reads friendly rather than aggressive. Its rounded, compact shapes give it a contemporary, slightly playful voice that fits casual branding and attention-grabbing headlines.
Likely designed to deliver maximum impact with a warm, contemporary feel, using superellipse-like curves to keep the tone friendly while retaining strong legibility and a compact, efficient silhouette.
In running text, the strong color and tight internal shaping create a dense, poster-like presence. The numerals match the letterforms with the same rounded, blocky construction, supporting cohesive headline setting where letters and figures appear together.