Sans Normal Osrih 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'TT Commons™️ Pro' by TypeType and 'Friends' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, high impact, approachability, clarity, modern branding, rounded, geometric, compact, blocky, clean.
A heavy, geometric sans with rounded bowls and straightforward construction. Strokes stay solid and even, with smooth circular forms in C, O, and Q balanced by crisp, flat terminals and sturdy diagonals. The uppercase feels compact and firmly set, while the lowercase keeps simple, single-storey shapes and open apertures that preserve clarity at display sizes. Numerals are bold and stable, with clear differentiation and a consistent, no-nonsense rhythm across the set.
Best suited to display typography where impact is the priority—headlines, posters, brand marks, and packaging. Its sturdy shapes and clear, rounded geometry also work well for signage and bold UI moments such as hero banners or section headers.
The overall tone is assertive and upbeat: bold enough to command attention, but rounded enough to feel approachable rather than severe. It reads as contemporary and energetic, with a utilitarian clarity that suits punchy messaging.
The design appears intended to deliver maximum emphasis with a friendly, geometric voice—combining strong color on the page with straightforward letterforms that remain readable in large, high-contrast applications.
Counters are relatively generous for such a heavy weight, helping letters like a, e, and s stay legible. The design favors simple geometry over calligraphic nuance, producing a clean, uniform texture in headlines and short lines.