Slab Normal Ogna 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Eigerdals Slab' by insigne (names referenced only for comparison).
Keywords: book text, editorial, headlines, posters, packaging, dependable, traditional, workmanlike, authoritative, readability, versatility, print utility, classic tone, bracketed, robust, blocky, bookish, sturdy.
A sturdy slab-serif with broad, rectangular terminals and gently bracketed joins. Strokes are even and calm, with a consistent rhythm and solid counters that stay open in text. The serifs read as thick and supportive rather than decorative, and curves are rounded without becoming soft, giving the design a practical, well-inked look. Letterforms are straightforward and well-proportioned, with familiar shapes and stable spacing that hold up across both all-caps and mixed-case setting.
Well-suited to editorial typography where a firm serif voice is desired, including book interiors, magazine text, and pull quotes. It also performs well for headlines, posters, and packaging that benefit from a sturdy, heritage-leaning presence and clear character shapes.
The overall tone is dependable and traditional, evoking established print typography and utilitarian signage. It feels confident and slightly old-school, projecting clarity and authority without drawing attention to stylistic tricks.
The design appears intended as a practical slab-serif workhorse: easy to read, consistent in texture, and strong enough to carry both continuous text and prominent display lines. Its emphasis is on reliability and typographic familiarity rather than novelty.
In the samples, the font maintains a steady texture across long lines, with strong horizontals and slab terminals that create a grounded baseline and cap line. Numerals match the letterforms in weight and presence, reinforcing an even, no-nonsense color on the page.