Serif Normal Upmot 7 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, luxury, dramatic, refined, fashion, space saving, editorial polish, high contrast, luxury tone, headline impact, hairline serifs, wedge serifs, vertical stress, crisp, elegant.
A tall, slender serif with pronounced thick–thin contrast and crisp hairline terminals. The letterforms emphasize vertical strokes, with sharp wedge-like serifs and tapered joins that create a clean, etched rhythm. Counters are relatively tight and the overall color is lively, with thin horizontals and diagonals that read delicate against firm stems. The lowercase maintains a conventional structure with a moderate x-height and compact proportions, while numerals and capitals retain the same narrow, high-contrast stance.
Best suited to display typography such as magazine headlines, section openers, pull quotes, and high-end branding where its contrast and narrow proportions can add sophistication while conserving horizontal space. It can also work for short passages in editorial layouts when set with ample size and leading to preserve the fine details.
The tone is polished and upscale, pairing a poised, editorial refinement with a touch of drama from the extreme contrast. It feels contemporary in its crispness, yet rooted in classic serif conventions, suggesting fashion and cultural publishing rather than utilitarian text.
The design appears intended to deliver a classic, conventional serif voice with heightened contrast and a condensed footprint, maximizing elegance and impact in display contexts. Its sharp serifs and vertical emphasis aim to communicate refinement and authority with a modern, fashion-oriented edge.
At larger sizes the sharp serifs and hairlines become a defining feature, producing a sparkling texture and strong vertical cadence. In denser settings the thin strokes may visually recede compared to the heavy stems, making spacing and size choices especially important for maintaining clarity.