Sans Normal Obkun 22 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Captura Now' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, friendly, punchy, modern, cheerful, impact, approachability, legibility, branding, rounded, soft, blocky, sturdy, compact.
A heavy, rounded sans with large counters, smooth curves, and broadly squared terminals. Strokes are consistently thick with minimal modulation, and the overall geometry leans on circles and rounded rectangles for a soft but solid silhouette. Uppercase forms are wide and stable, while lowercase shows simple, open constructions with a single-storey a and g and a compact, sturdy rhythm. Numerals are equally robust, with rounded bowls and strong, straightforward shapes that hold up at large sizes.
Best suited for headlines, posters, and branding where a strong, friendly voice is needed. It also works well for packaging, labels, and signage thanks to its sturdy forms and open counters, particularly at medium to large sizes.
The tone is bold and approachable, combining a friendly softness with a high-impact presence. Its rounded forms and generous interior spaces keep it from feeling harsh, while the dense weight reads confident and attention-getting.
Likely intended as a high-impact display sans that stays welcoming and legible through rounded geometry and generous counters. The simplified, sturdy constructions suggest a focus on bold branding and clear communication rather than delicate typographic nuance.
The design favors clarity through large apertures and simplified joins, giving it a strong, graphic footprint. Spacing appears tuned for display use, with thick shapes that visually lock together into a cohesive texture in headlines and short lines of text.