Sans Contrasted Kido 1 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: logotypes, headlines, posters, branding, packaging, futuristic, art deco, graphic, stylized, playful, distinctive motif, retro futurism, display impact, logo focus, monoline stems, cut-in counters, geometric, stencil-like, high-waist apertures.
This typeface is built from geometric, near-monoline vertical stems paired with heavy, rounded bowls and arcs. Many letters feature a distinctive horizontal “cut” that creates an elliptical counter or band through the interior (seen strongly in C/G/O/Q and several lowercase forms), producing a stencil-like, segmented feel without true breaks in the outline. Curves are smooth and circular, while joins and terminals tend toward sharp, wedge-like points in diagonals (notably K, V, W, X, Y), creating a crisp, graphic rhythm. Spacing and letterfit appear deliberately irregular in places, reinforcing a display-oriented, constructed look rather than a purely text-driven one.
Best suited for logos, headlines, posters, and branding where the segmented counters and bold circular shapes can be appreciated. It can also work for packaging and short UI/label elements when set with generous tracking; for longer passages, the strong internal cut motif may become visually insistent.
The overall tone feels retro-futurist and Art Deco–leaning: sleek, mechanical, and intentionally ornamental. The repeated cut-in counters read as a design motif, giving words a sci-fi signage energy while still staying clean and modern. The sharper diagonal accents add a dynamic, slightly playful edge that keeps the style from feeling purely minimal.
The design appears intended to reinterpret geometric sans construction through a consistent internal “slice” motif, blending sleek modern forms with Deco-inspired display theatrics. It aims to be immediately recognizable in a wordmark, with repeated counter shapes and sharp diagonal gestures providing a signature texture.
Distinctive identifiers include the circular forms with central horizontal bands, a Q with a small diagonal tail, and numerals that echo the same split-counter logic (notably 6, 8, 9). Several lowercase letters combine thin, straight stems with bulbous bowls, creating a strong figure/ground pattern that becomes more pronounced at larger sizes.