Sans Superellipse Firam 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Ambatah' and 'FX Ambasans' by Differentialtype, 'Gemsbuck 01' by Studio Fat Cat, and 'Hyperspace Race' by Swell Type (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, gaming ui, futuristic, racing, tech, assertive, sleek, convey speed, modernize, add impact, tech styling, rounded, squared, streamlined, compact, angular.
A slanted, heavy sans with squared‑off, superellipse curves and generous corner radii. Strokes are uniform and dense, with a compact, aerodynamic construction: rounded-rectangle counters, clipped terminals, and occasional wedge-like joins that sharpen the silhouette. The rhythm is tightly spaced and horizontally emphatic, while diagonals and curves maintain consistent rounding for a cohesive, engineered look.
Best suited for short, high-impact text such as headlines, logotypes, product branding, posters, and sports or automotive graphics. It can also work for interface labels in gaming or tech contexts where a fast, engineered aesthetic is desired, especially at medium-to-large sizes.
The font projects speed and control—confident, modern, and distinctly tech-forward. Its italic stance and broad, flattened shapes evoke motorsport and sci‑fi interfaces, giving headlines an energetic, driven tone without feeling playful or casual.
The design appears intended to deliver a high-speed, contemporary voice through a slanted stance and rounded-rect geometry, prioritizing bold presence and a streamlined, industrial feel. Its consistent curvature and clipped terminals suggest a deliberate focus on a cohesive, performance-oriented display style.
Round letters like O/C/G lean toward rounded rectangles rather than true circles, and the numerals follow the same squarish curvature for strong set consistency. Lowercase forms keep the same forward-leaning momentum as uppercase, with sturdy bowls and compact counters that favor impact over delicacy.