Sans Superellipse Firuh 4 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Digdaya' by Locomotype, 'Verbatim' by Monotype, 'Etelka' by Storm Type Foundry, 'Hyperspace Race' by Swell Type, and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: sports branding, automotive, tech branding, headlines, posters, sporty, techy, speed, confident, modern, convey speed, maximize impact, modernize geometry, brand presence, display clarity, rounded, oblique, extended, blocky, streamlined.
This typeface is an oblique, extended sans with a heavy, even stroke and rounded-rectangle construction throughout. Curves resolve into soft superelliptical corners rather than true circles, giving counters and bowls a squarish, engineered feel. Terminals are clean and cut with consistent angles, and the overall rhythm is wide and stable with compact apertures that keep the silhouette dense. Lowercase forms show a tall x-height and simplified details, with single-storey shapes and sturdy joins that maintain a uniform, forward-leaning texture in text.
It performs best in branding and display contexts where a dynamic, high-impact sans is needed—such as sports identities, automotive or motorsport themes, tech and hardware branding, posters, and punchy headlines. The wide proportions and dense shapes make it especially effective at medium-to-large sizes where the geometric detailing remains clear.
The overall tone is fast, assertive, and contemporary, with a streamlined slant that suggests motion and performance. Its rounded geometry reads as technical and product-driven rather than friendly or casual, lending a confident, high-impact voice.
The design appears intended to deliver a sense of speed and engineered modernity by combining extended proportions with superelliptical, rounded-rectangle forms and a consistent forward slant. The uniform stroke and simplified construction prioritize strong silhouettes and a cohesive, performance-oriented aesthetic.
Letterforms favor straightened curves and chamfer-like angles, producing a cohesive “aerodynamic” profile across both uppercase and lowercase. Numerals follow the same rounded-rectangle logic, keeping a consistent, utilitarian look suitable for display settings.