Sans Normal Iski 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Muller Next' by Fontfabric, 'Favela' by Machalski, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, punchy, retro, friendly, cartoonish, attention grabbing, retro flavor, friendly display, high impact, rounded, soft corners, bulky, bouncy, chunky.
A heavy, rounded sans with oversized, low-contrast strokes and broad, compact counters. Curves are built from smooth, elliptical bowls, while terminals and joins often end in softly squared, wedge-like cuts that add a subtle forward-leaning snap without changing the overall upright posture. The proportions favor wide, generous letterforms with tight interior spaces, and the rhythm feels intentionally uneven in width—some glyphs read noticeably broader or more compact—creating a lively, poster-like texture. Numerals and lowercase share the same chunky construction, with simple geometric structure and minimal detail at small apertures.
Best used for headlines and short bursts of text where weight and shape can do the work—posters, big labels, splashy packaging, and energetic brand marks. It also suits playful editorial callouts and title treatments where a friendly, high-visibility display face is needed.
The overall tone is bold and approachable, with a buoyant, slightly comedic energy. Its chunky forms and softened corners suggest a retro display personality—confident and attention-seeking rather than refined—suited to playful, high-impact messaging.
The design appears intended as a characterful display sans that maximizes presence through broad proportions, rounded geometry, and chunky counters. The slight irregularity in width and the wedge-like cuts add personality, aiming for a fun, retro-leaning voice that remains highly legible at larger sizes.
In longer text the dense counters and heavy joins create strong black shapes and pronounced word silhouettes, while the occasional angled cuts (notably on letters like S and some diagonals) introduce motion and a crafted, cut-paper feel. The design prioritizes impact and character over delicate spacing or fine internal differentiation.