Sans Normal Naroy 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, punchy, playful, retro, friendly, confident, attention, approachability, display impact, bold branding, rounded, blocky, compact counters, soft corners, high impact.
A heavy, rounded sans with broad proportions and a compact, tightly packed internal space. Strokes are thick and mostly monolinear, with soft corner transitions and smooth, bulbous curves in letters like O, C, and S. Terminals read as blunt and squared-off rather than tapered, giving the forms a sturdy, poster-like silhouette. Lowercase shapes are simplified and geometric, with single-storey a and g, short ascenders, and sturdy bowls; overall spacing appears moderately open for such a dark weight, helping the text stay legible in short lines.
Best suited to headlines, posters, packaging, and bold brand moments where strong silhouette and immediate impact are the priority. It can work for short callouts, labels, and oversized UI or signage text, but dense paragraphs will feel heavy due to the compact counters.
The overall tone is bold and extroverted, with a friendly, slightly retro sensibility. Its rounded geometry and chunky massing feel approachable and fun rather than severe, lending a casual, energetic voice that reads well at display sizes.
The font appears designed to deliver maximum visual presence with a friendly, rounded sans structure—optimized for attention-grabbing display typography while keeping shapes simple, consistent, and highly recognizable.
The design emphasizes large silhouettes and clear word shapes over delicate interior detailing, so counters and apertures tend to be small and can close up as size decreases. Numerals are equally weighty and rounded, matching the alphabet’s soft, blocky rhythm for cohesive headline setting.