Sans Normal Arkid 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ID Grotesk' by ID Typeface (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, playful, sturdy, impact, readability, approachability, contemporary, rounded, soft terminals, open counters, compact, geometric.
A sturdy sans with rounded, slightly squarish curves and a compact, even rhythm. Strokes are consistently thick with smooth joins and mostly straight-cut terminals, giving the letters a clean, contemporary silhouette. Counters stay fairly open for the weight, and the overall proportions feel stable and centered, with a clear distinction between round forms (O, C, G) and straight-sided stems. Numerals follow the same solid, simplified construction, reading clearly at display sizes.
This font works well for headlines, posters, and short blocks of copy where strong impact is needed. Its sturdy shapes and open counters suit branding, packaging, and signage applications that benefit from a contemporary, approachable feel.
The tone is modern and approachable, balancing confidence with a mild playfulness from its softened curves and generous rounding. It feels straightforward and energetic rather than formal, with a friendly, contemporary voice suited to bold messaging.
The design appears intended to deliver high-impact readability with a modern, friendly character. It prioritizes simple, rounded construction and consistent rhythm to stay clear and recognizable in prominent, attention-grabbing contexts.
In text settings the weight creates strong color and presence, making it best when ample spacing and line height are available. The design’s rounded geometry and consistent stroke treatment help maintain cohesion across uppercase, lowercase, and figures.