Sans Normal Semom 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Priva' and 'Priva Pro' by Monotype, 'Clear Sans Text' by Positype, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: ui, product design, editorial, signage, branding, friendly, modern, approachable, clean, calm, clarity, neutrality, everyday use, soften modernism, readability, rounded terminals, soft geometry, open counters, low contrast, clean curves.
A clean sans with softly rounded corners and monoline-like stroke behavior. Curves are generously circular, counters are open, and joins stay smooth, producing an even, low-contrast texture in text. Proportions lean contemporary and practical, with clear differentiation between characters and a consistent, slightly softened geometry that avoids sharp edges.
Well suited to UI text, product copy, dashboards, and general editorial typography where a clean sans is needed without a harsh, ultra-geometric feel. It can also work for signage, wayfinding, and brand systems that want a contemporary, approachable voice, as well as headings and short to medium-length body text.
This typeface feels modern, friendly, and straightforward, with a calm, approachable tone rather than a formal or technical one. Its rounded terminals and smooth curves give it a gentle, slightly playful warmth while still reading as neutral enough for everyday communication.
The design appears intended as a general-purpose sans that stays legible and neutral while adding a mild, human-friendly softness through rounded terminals and circular construction. It prioritizes consistent rhythm and clear forms for comfortable reading across interface and editorial contexts.
The figures appear simple and sturdy with rounded corners, matching the letterforms’ softened construction. Overall spacing and character shapes produce an even, unobtrusive texture that remains readable at a range of sizes.