Sans Normal Okdam 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clear Sans Screen' and 'Clear Sans Text' by Positype and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, friendly, clean, utilitarian, clarity, impact, versatility, modern utility, geometric, round, sturdy, open, high impact.
This typeface is a sturdy, geometric sans with generous curves and consistently heavy strokes. Round letters are close to circular, while straight-sided forms keep crisp, square terminals, producing a clean, engineered rhythm. Counters are open and legible, and the lowercase shows simple, single-storey structures (notably the a and g) with compact, pragmatic joins. Overall spacing feels even and calm, supporting solid word shapes at larger sizes.
Well-suited to headlines, branding, posters, and prominent interface labels where a solid, modern sans is needed. The open counters and straightforward forms also make it a good option for short blocks of text, wayfinding, and product or packaging copy where clarity and presence are priorities.
The overall tone is modern and straightforward, with a friendly softness from the rounded bowls balanced by a no-nonsense, high-impact weight. It reads as confident and contemporary rather than delicate or expressive, lending a dependable, everyday voice to headlines and UI-style text.
The design appears intended as a versatile, contemporary sans that emphasizes clarity and impact through geometric construction and robust strokes. It aims to provide a dependable, broadly applicable voice with friendly roundness, suitable for modern digital and print communication.
Figures are clear and sturdy with consistent proportions across the set, and punctuation-like details (such as the i/j dots) are round and prominent. The uppercase has a strong, poster-ready presence, while the lowercase maintains a simple, functional construction that avoids ornamental quirks.