Sans Normal Ambip 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Buvera', 'Guton', and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentations, clean, modern, neutral, corporate, friendly, clarity, versatility, modernity, neutrality, legibility, geometric, rounded, open apertures, crisp, even rhythm.
A clean sans with geometric, rounded construction and a steady, even color across lines of text. Curves are smooth and close to circular, while straight strokes end in crisp, square terminals. Counters are generous and apertures stay open, helping letters remain clear in both uppercase and lowercase. Overall spacing feels comfortable and consistent, with simple, unembellished forms and minimal stroke modulation.
Well suited to interface text, product and corporate branding, signage/wayfinding, and general editorial or presentation use where a clear, contemporary sans is needed. The even rhythm and open shapes make it comfortable for longer passages while still looking confident in headings.
The tone is contemporary and neutral, leaning toward a straightforward, dependable voice rather than expressive or decorative. Its rounded geometry adds a mild friendliness, but the overall impression remains pragmatic and professional.
Designed to deliver a versatile, modern sans voice with geometric clarity and consistent rhythm. The restrained details and open forms suggest an intention to prioritize legibility and broad applicability across digital and print contexts.
Uppercase forms read with a stable, engineered feel—round letters are well-balanced and diagonals (like in A, V, W, X) are clean and decisive. The lowercase keeps a simple, single-storey look where applicable and maintains clarity in compact words, with punctuation and numerals matching the same restrained, geometric logic.