Sans Normal Lirey 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Muller Next' by Fontfabric, and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, friendly, impact, motion, attention, modernity, readability, slanted, rounded, compact, heavy, high-impact.
A heavy, right-slanted sans with broad, rounded forms and tightly controlled apertures. Strokes stay largely monolinear, relying on mass and silhouette rather than contrast, with smooth curves and blunt terminals throughout. Counters are generous for the weight, keeping letters readable, while the overall fit feels compact and punchy. Numerals and capitals follow the same sturdy, slightly condensed rhythm, with consistent angles across diagonals and curves.
Best suited to headlines and short bursts of text where a strong, energetic presence is needed—posters, sports branding, event graphics, packaging callouts, and bold UI emphasis. It can work for brief subheads or labels, but the weight and slant are most effective when used at medium to large sizes.
The font projects speed and confidence, with a forward-leaning, action-oriented tone. Its rounded geometry keeps the boldness approachable rather than severe, creating a contemporary, upbeat voice that reads as dynamic and attention-getting.
The design appears aimed at delivering maximum impact with a smooth, contemporary sans structure, combining strong weight with a consistent forward slant for motion. Rounded construction and open counters suggest an intent to keep readability intact while maintaining a bold, promotional voice.
The italic construction appears built-in rather than simply obliqued, with shapes that hold their balance under the slant. Round letters (O, C, G) feel smooth and stable, while diagonals (A, K, V, W, X, Y) emphasize momentum. The lowercase maintains clarity at display sizes, with dots and short joins rendered as solid, simple forms suited to bold settings.