Sans Normal Tipi 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, confident, loud, retro, impact, legibility, approachability, display, rounded, compact, blocky, sturdy, soft corners.
A heavy, rounded sans with broad proportions and a low-slung, compact feel. Strokes are thick and even, with softly curved corners and generous, pill-shaped counters that keep forms open despite the weight. Curves in C, G, O, and S read as elliptical rather than perfectly circular, while diagonals (V, W, X, Y) are blunt and firmly cut. The lowercase is sturdy and simplified, with a single-storey a and g, a short-armed r, and a wide, solid footprint across words that produces a strong horizontal rhythm.
Best suited to headlines, posters, and short statements where strong presence and quick recognition matter. It also works well for branding, packaging, and signage that benefits from a bold, approachable voice and high visual density.
The overall tone is assertive and energetic, with a friendly roundness that tempers its impact. It feels contemporary and commercial, leaning toward sporty and industrial cues rather than delicate or editorial refinement.
The design appears intended to deliver maximum impact with a smooth, modern softness—combining robust, blocky silhouettes with rounded detailing to stay readable and friendly under heavy weight.
Spacing appears built for impact at larger sizes, with dense black texture and minimal interior finesse. Numerals are similarly weighty and rounded, matching the alphabet’s broad, billboard-like presence.