Sans Normal Pemiw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, confident, chunky, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, blunt terminals, geometric, compact counters.
A heavy, rounded sans with broad proportions and smooth, softened corners. Strokes are monolinear in feel, with blunt terminals and generous curves that create a cohesive, chunky silhouette. Counters tend to be relatively compact in the letters with enclosed spaces, while the overall outlines stay clean and highly simplified, producing strong, even texture across words.
This font is best suited to large-size applications where its thick, rounded forms can deliver instant impact—posters, headlines, branding marks, packaging, and storefront or wayfinding signage. It can also work for short UI labels or social graphics when you want a friendly, attention-grabbing tone.
The tone is bold and approachable, with a distinctly playful, upbeat presence. Its rounded geometry reads friendly and slightly retro, while the dense, sturdy shapes project confidence and impact rather than delicacy.
The design appears intended to provide a highly legible, high-impact sans with softened geometry—combining strong visual weight with an approachable, contemporary feel for display-forward typography.
The uppercase shows simple, geometric construction (notably the circular O and rounded bowls), and the lowercase maintains the same soft, weighty character. Numerals are similarly robust and readable, matching the font’s rounded, poster-like voice.