Sans Normal Inmaz 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, children's media, playful, friendly, retro, bubbly, chunky, attention-grabbing, approachability, display impact, retro feel, brand friendliness, rounded, soft corners, compact, sturdy, cartoonish.
A heavy, rounded sans with broad, blocky forms and generously softened corners. Strokes are thick and even, with tight apertures and compact internal counters that create a dense, poster-like color on the page. Curves are built from simple, inflated shapes, while terminals and joins read as blunted and slightly squared-off rather than sharply geometric. The overall rhythm feels sturdy and consistent, with a mild bounce in how curves and straight segments transition.
Best suited to short, high-impact text such as headlines, poster typography, brand marks, and packaging where a bold, friendly voice is desired. It also fits playful contexts like children’s content, casual event promos, and social graphics. For longer passages, it works most comfortably at larger sizes with ample spacing to preserve legibility.
The font projects a cheerful, approachable tone with a retro, snack-pack boldness. Its rounded massing and compact counters give it a friendly, cartoon-adjacent personality that reads as fun rather than formal. The overall impression is confident and upbeat, designed to grab attention quickly.
The design appears intended as a high-energy display sans that prioritizes immediate readability and a warm, approachable character. Its softened geometry and dense weight suggest it was drawn to feel bold and inviting while maintaining simple, consistent construction across letters and numerals.
At smaller sizes the tight counters and narrow openings can start to fill in, while at display sizes the chunky silhouettes and soft corners become the main stylistic feature. Numerals follow the same rounded, heavy construction, keeping a consistent, bold texture across mixed alphanumeric settings.