Sans Normal Bemat 2 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, casual, quirky, approachable, approachability, playfulness, nostalgic feel, clear display, rounded, soft, compact, open counters, loose spacing.
A compact, rounded sans with mostly even stroke weight and gently softened terminals. The letterforms lean on simple geometric construction—ovals and circles—with subtle irregularities that keep the texture lively rather than rigid. Caps are tall and clean, while lowercase forms show generous curves, open apertures, and clear counters that hold up well in continuous text. Overall rhythm is steady and readable, with a slightly bouncy, informal feel created by the rounded joins and simplified details.
Works well for headlines, short paragraphs, and brand-forward copy where clarity and warmth are needed. Its compact shapes and even color make it suitable for packaging, labels, retail signage, and playful editorial layouts, especially at display sizes.
The tone is friendly and a bit nostalgic, evoking mid-century signage and casual display typography. It reads upbeat and approachable, with enough quirk to feel human and conversational without becoming novelty.
The design appears intended to provide a clean, readable sans with a softer, more personable character than a strictly engineered geometric face. It balances straightforward construction with small quirks to add charm and individuality in branding and display contexts.
Numerals follow the same rounded, simplified approach and feel cohesive with the letters. The samples suggest the design is happiest when given a little air—set at moderate-to-large sizes where its soft geometry and cheerful texture are most apparent.