Sans Superellipse Hirin 7 is a very bold, very narrow, monoline, upright, tall x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Double Porter' by Fenotype, 'Miguel De Northern' by Graphicxell, and 'Neue Helvetica' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, condensed, headline, poster, sporty, space-saving, high impact, signage clarity, modern branding, blocky, compact, sturdy, geometric, rounded corners.
A compact, heavy sans with tall proportions and tightly fit, condensed letterforms. Strokes are consistently thick with minimal contrast, and most curves resolve into squarish, rounded-rectangle shapes rather than true circles. Terminals are blunt and clean, counters are relatively small, and joins feel sturdy and engineered, giving the design a solid, compressed rhythm across text. The lowercase is simple and sturdy, with single-storey forms and short extenders that keep the texture dense, while numerals follow the same narrow, block-forward construction.
Best suited to high-impact display settings such as posters, headlines, title treatments, labels, and wayfinding where a dense, compact voice is an advantage. It can also work for bold wordmarks and short callouts, while longer passages benefit from generous leading and careful tracking.
The overall tone is assertive and utilitarian, leaning toward signage and athletic display. Its compressed geometry and dense color create a confident, no-nonsense voice that reads as modern and functional rather than delicate or expressive.
The design appears intended to deliver maximum impact in limited horizontal space, using simplified, geometric construction and squared-round curves to stay legible and consistent at large sizes. Its sturdy monoline build and compact proportions suggest a focus on strong branding and attention-grabbing display typography.
Round letters like O/C/G appear more like rounded rectangles, reinforcing the superelliptic, squared-off feel. In longer lines the tight counters and heavy weight produce strong typographic “color,” so spacing and line length become important to maintain comfort.