Sans Normal Kemuh 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'Arial Nova' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, modern, assertive, dynamic, impact, motion, clarity, modernity, oblique, geometric, rounded, compact, slanted terminals.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniform with low apparent contrast, creating dense, stable letterforms and a strong typographic color. The slant is consistent across capitals, lowercase, and numerals, with compact apertures and broadly rounded bowls. Terminals are clean and unadorned, and the overall rhythm favors solid shapes over fine interior detail, helping the alphabet read as a cohesive, forward-leaning system.
This font is well suited to short-to-medium display settings where impact and momentum matter—headlines, posters, athletic and lifestyle branding, packaging callouts, and bold signage. The dense forms and consistent slant also work well for emphatic UI labels or promotional copy when set with adequate size and spacing.
The italic slant and weight combine to project speed, urgency, and confidence. Its roundness keeps the tone approachable rather than aggressive, while the overall mass and steady rhythm give it a punchy, headline-forward presence.
The design appears intended to deliver a strong, modern sans voice with built-in motion from the oblique angle, while relying on rounded geometry and even stroke weight for clarity and cohesion in display typography.
Uppercase forms feel broad and blocky with generous curves, while lowercase maintains simple, single-storey shapes where applicable, reinforcing a contemporary, utilitarian feel. Numerals match the same rounded, sturdy construction, supporting consistent texture in mixed alphanumeric settings.