Sans Normal Isbe 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cru' by Colophon Foundry, 'Muller Next' by Fontfabric, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports graphics, confident, friendly, retro, punchy, sporty, display impact, friendly boldness, retro branding, high readability, rounded, blunt, blocky, geometric, compact.
A heavy, wide sans with rounded geometry and broadly rectangular counters. Strokes are uniform and dense, with blunt terminals and soft corners that keep the color even across words. Curves are generously inflated (notably in O/C/G and the bowls of B/P/R), while diagonals in A/V/W/X/Y are thick and stable, reinforcing a sturdy rhythm. Lowercase forms are single-storey where applicable (a, g), with short extenders and large, open apertures that preserve legibility despite the weight.
Best suited to headlines and large-format display where its dense strokes and wide proportions can deliver maximum impact. It also fits branding, packaging, and sports or event graphics that benefit from a confident, friendly, retro-leaning voice. For long text, it works most comfortably in short bursts or large sizes due to its heavy overall color.
The font reads bold and approachable, combining a retro athletic tone with a modern, high-impact friendliness. Its wide stance and rounded construction feel energetic and assured rather than formal or delicate, making it well suited to attention-grabbing, upbeat messaging.
The design appears intended as a high-impact display sans that stays readable through rounded, geometric construction and simplified details. Its proportions and softened corners aim to balance assertiveness with approachability for contemporary commercial design.
Spacing appears intentionally tight and compact at display sizes, creating a strong, continuous texture in paragraphs. Numerals are weight-matched and highly rounded, with simplified details that prioritize clarity and punch over finesse.