Sans Superellipse Fylam 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Panton' and 'Uni Neue' by Fontfabric and 'Lintel' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, sporty, assertive, dynamic, playful, loud, impact, motion, modernity, approachability, signage, slanted, rounded, geometric, chunky, compact.
A heavy, slanted sans with rounded-rectangle construction and broadly curved corners throughout. Strokes are thick and even, with tight internal counters and a compact, muscular texture that holds up strongly at large sizes. Curves (C, O, S, 8) read as superelliptical, while joins are smooth and simplified rather than sharp. The lowercase shows single-storey forms (a, g) and sturdy, short-armed structures, keeping a consistent, blocky rhythm across text.
Best suited to display settings where impact matters: posters, big headlines, sports or fitness branding, packaging callouts, and bold promotional graphics. It can work for short bursts of text, but its dense weight and tight counters make it most comfortable at larger sizes.
The overall tone is energetic and confident, with an athletic, forward-leaning voice that feels modern and high-impact. Its rounded geometry adds friendliness, while the weight and slant keep it punchy and attention-grabbing.
The design appears intended to deliver a strong, modern display voice that combines geometric roundness with a fast, italicized stance. It prioritizes immediacy and presence, giving designers a compact, high-contrast-in-scale look for punchy messaging.
Round punctuation and dots (notably i/j) reinforce the soft-cornered theme. Numerals are bold and squat with generous curves, designed to read quickly in display contexts. The slant is consistent across capitals, lowercase, and figures, creating a unified motion in words and lines.