Sans Normal Lybor 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BF Konkret Grotesk Pro' by BrassFonts, 'Panton' by Fontfabric, 'Nudista' by Suitcase Type Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, assertive, energetic, modern, confident, impact, speed, bold emphasis, modern branding, headline clarity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with broad, rounded geometry and tightly controlled counters. Curves are built from smooth, near-circular bowls, while terminals are clean and largely squared-off, creating a sturdy, compact silhouette. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm feels dense and forward-leaning, with minimal modulation and a strong, even color on the page.
Best suited to headlines and short bursts of text where strong emphasis is needed, such as posters, promotions, and punchy editorial callouts. It also fits sports and active-lifestyle branding, packaging fronts, and bold signage where a forward-leaning, high-energy presence helps attract attention.
The tone is bold and action-oriented, reading as sporty and emphatic. Its pronounced slant and compact massing give it a sense of speed and urgency, while the rounded forms keep it friendly rather than harsh.
The design appears intended as an impact display sans that combines a dynamic oblique stance with rounded, geometric construction for a modern, approachable strength. It prioritizes immediate legibility and visual punch over fine-detail nuance, making it effective for large-scale, attention-driven typography.
Uppercase forms feel wide-shouldered and stable, with rounded bowls on letters like B, D, O, and P and simplified, blocky construction on E and F. The lowercase maintains the same muscular stance, with single-storey a and g contributing to a straightforward, contemporary voice. Numerals are chunky and highly legible, designed to hold up at large sizes and in high-impact settings.