Sans Superellipse Upri 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Verbatim' by Monotype, 'NeoGram' by The Northern Block, and 'Menseal' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, robust, friendly, modern, sporty, confident, impact, approachability, clarity, contemporary branding, visibility, rounded, blocky, soft-cornered, compact, high-impact.
A heavy, soft-cornered sans with broad proportions and rounded-rectangle (superellipse) construction. Strokes are uniform and dense, with large counters that stay open despite the weight. Terminals are smoothly rounded rather than sharply cut, and joins feel sturdy and engineered. Lowercase forms are compact with single-storey a and g, a short-armed t, and a broad, flat-shouldered n/m rhythm; capitals are similarly wide with a squared-off, rounded geometry. Numerals match the same chunky, rounded structure, keeping interior apertures relatively generous for the weight.
Best suited to display roles where impact and clarity matter: headlines, brand marks, packaging, and bold UI/wayfinding moments. It can also work for short bursts of text (labels, callouts, buttons) where a friendly, high-strength voice is desired, rather than for long-form reading.
The overall tone is bold and approachable: assertive without feeling aggressive. Its rounded geometry adds friendliness and a contemporary, product-forward vibe, suggesting energy, reliability, and a slightly playful solidity.
The design appears intended to deliver maximum presence with a softened, contemporary feel, using superelliptical rounding to keep the texture approachable while maintaining strong, block-like efficiency. Its consistent, low-detail construction suggests a focus on versatile, high-visibility communication across brand and interface contexts.
The face reads best when set with a little breathing room, as the wide silhouettes and thick strokes create strong dark mass. Round letters like O/Q emphasize the superelliptical bowl shape, while angled forms (V/W/X/Y) stay clean and punchy without becoming spiky.