Sans Superellipse Upro 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, packaging, sports branding, futuristic, techy, industrial, sporty, confident, impact, modernity, tech aesthetic, branding, rounded, squarish, extended, geometric, chunky.
A heavy, extended sans with a distinctly squarish, superellipse construction: round forms read as rounded rectangles and counters are similarly boxy. Strokes are monolinear with low modulation and generous corner radii, producing blunt, durable silhouettes. Apertures tend to be tight and terminals are mostly flat, while angled joins (notably in diagonals) keep the overall rhythm crisp rather than soft. The lowercase shows compact bowls and sturdy stems, and the numerals follow the same rounded-rect geometry for a highly uniform texture in display settings.
Best suited to headlines, branding, and short bursts of copy where its mass and extended proportions can command attention. It works especially well for tech products, gaming and esports visuals, sports identity, packaging, and signage where a robust, engineered voice is desirable.
The overall tone is modern and engineered, with a futuristic, tech-forward attitude. Its bulky, rounded-square shapes feel assertive and sporty, suggesting strength, equipment, and digital interfaces rather than editorial refinement.
The design appears intended to deliver maximum visual impact through bold, extended proportions and a consistent rounded-rectangle geometry. Its uniform, low-modulation strokes and tight apertures prioritize a strong, contemporary silhouette that reads as modern, technical, and brandable.
The wide stance and tight internal counters create a dense color in text, especially in the sample paragraph, where spacing and closed apertures emphasize impact over long-form legibility. The consistent rounded-square motif across letters and figures gives the design a strong, branded look that remains coherent across mixed-case and numerals.