Sans Normal Arbow 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: branding, editorial, ui text, signage, presentations, modern, clean, neutral, friendly, straightforward, versatility, readability, modern branding, clarity, simplicity, geometric, open counters, rounded terminals, smooth curves, even rhythm.
A clean sans with broadly drawn proportions and a calm, even color. Strokes remain uniform and low in contrast, with generous bowls and open apertures that keep forms clear at text sizes. Curves are smoothly drawn and largely circular, while joins and terminals stay simple and unembellished, giving the face a straightforward, contemporary silhouette. Uppercase shapes read stable and balanced, and the lowercase maintains a consistent rhythm with uncomplicated, highly legible constructions.
This font fits brand systems and marketing that need a modern, unfussy sans with a friendly presence. Its open counters and even texture make it a solid choice for editorial copy, product/UI text, and wayfinding or signage where clarity at a glance matters. The wide proportions also lend themselves well to headlines and short statements where a spacious, contemporary feel is desired.
The overall tone is neutral and modern, leaning toward approachable rather than technical. Its wide stance and open shapes create an airy, confident voice that feels suitable for contemporary editorial and brand communication without calling attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and contemporary geometry. By keeping contrast low and details minimal, it aims for consistent readability across sizes while offering a clean, modern tone for both text and display contexts.
Numerals follow the same open, rounded logic as the letters and appear designed to sit comfortably in running text. The sample text shows good word-shape continuity and spacing that supports long-form reading while retaining a crisp, contemporary look in larger display settings.