Sans Superellipse Firam 3 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry, 'Hyperspace Race' by Swell Type, and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: sports branding, gaming titles, team apparel, posters, headlines, sporty, techy, futuristic, dynamic, assertive, speed, impact, modernity, tech feel, branding, oblique, extended, rounded corners, squared curves, streamlined.
A heavy, extended oblique sans with a streamlined, superellipse construction. Strokes are monolinear with rounded-rectangle curves, softened corners, and frequent angled terminals that emphasize forward motion. Counters are compact and squarish, spacing is relatively tight for the width, and many glyphs show purposeful cut-ins and sheared joins that keep the silhouettes crisp at display sizes. Figures follow the same slanted, engineered geometry, with a particularly angular, speed-focused feel in the diagonals.
Best suited to display applications where impact and motion are desirable: sports and esports branding, gaming and streaming graphics, event posters, product logos, and attention-grabbing headlines. It can also work for short UI labels or interface accents where a futuristic, engineered tone is needed, but its strong slant and wide proportions make it less ideal for long body text.
The overall tone is fast, modern, and performance-driven, combining rounded tech geometry with aggressive slant and sharp entry/exit cuts. It reads as confident and energetic, leaning toward contemporary motorsport, gaming, and sci‑fi interfaces rather than neutral editorial typography.
The font appears designed to deliver a high-impact, speed-oriented voice using wide proportions, a consistent oblique angle, and superellipse-based curves. Its clipped terminals and rounded-square counters suggest an intention to feel technical and contemporary while remaining bold and highly legible in large-scale use.
The design maintains consistent slant and corner radii across uppercase, lowercase, and numerals, creating a cohesive system. Rounded-square bowls (notably in O/Q/0 and similar forms) and clipped terminals give the face a distinctive, aerodynamic personality while keeping letterforms highly graphic.