Sans Normal Afdup 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Aspen' and 'Marat Sans' by Ludwig Type, 'Alergia Grotesk' by Machalski, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: branding, editorial, ui text, marketing, packaging, modern, friendly, dynamic, clean, approachable, clarity, versatility, warmth, forward motion, contemporary tone, humanist, soft, rounded, oblique, open counters.
This is an oblique sans with smooth, rounded construction and low-contrast strokes. Forms lean consistently to the right, with softly tapered joins and open apertures that keep counters clear at text sizes. Curves are generous and circular (notably in O/C/G and 0/8/9), while straight strokes stay crisp and evenly weighted. Proportions feel balanced with a normal x-height and relatively broad lowercase shapes; the overall rhythm is steady, with slightly varied glyph widths contributing to a natural, flowing texture.
It fits well in brand systems that want a contemporary, friendly voice, especially for wordmarks, taglines, and short-to-medium copy. The open counters and even stroke weight support editorial use and interface text where clarity is important. Its oblique stance also works well for emphasis in marketing, packaging, and signage where a sense of motion is desirable.
The font reads as modern and approachable, with a gentle forward motion from the slant. Its rounded geometry and open shapes create a friendly, conversational tone rather than a rigid, technical one. The overall impression is energetic but controlled—suited to communication that aims to feel clear, contemporary, and personable.
The design appears intended to be a versatile oblique sans that combines clean geometric roundness with a slightly human, readable rhythm. It prioritizes legibility through open apertures and consistent stroke weight while using the slant to add energy and stylistic distinction without becoming overly decorative.
Uppercase letterforms are straightforward and legible, with smooth curves and minimal fuss, while the lowercase maintains a simple, single-storey feel where applicable and avoids sharp terminals. Numerals match the letterforms in softness and clarity, keeping consistent stroke weight and generous interior space for readability.