Slab Square Hive 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kairos' by Monotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, signage, collegiate, industrial, authoritative, retro, athletic, impact, heritage, ruggedness, legibility, branding, blocky, octagonal, bracketless, angular, compact.
A heavy, block-built slab serif with squared shoulders and distinctly chamfered (octagonal) outer corners that give many glyphs a cut-out, sign-lettering feel. Strokes are consistently thick with restrained contrast, and the serifs read as sturdy, rectangular slabs with mostly flat terminals and minimal bracketing. Counters tend to be squarish and compact, producing a dense texture in text, while the overall proportions skew broad with strong, stable horizontals and verticals.
Well-suited to display contexts where strong presence and instant recognition matter, such as sports identities, bold headlines, posters, labels, and storefront-style signage. It also works for short blocks of text or pull quotes when you want a dense, assertive typographic voice.
The tone is bold and no-nonsense, evoking collegiate athletics, workwear branding, and vintage poster typography. Its angular cuts add a rugged, mechanical edge that feels confident and slightly nostalgic rather than delicate or contemporary-minimal.
The design appears intended to deliver maximum impact through broad proportions, heavy slabs, and systematic corner chamfers that reference collegiate and industrial lettering traditions while remaining clean and highly legible at display sizes.
The chamfered corners are a dominant motif across caps, lowercase, and numerals, helping maintain a cohesive rhythm even at display sizes. In running text, the weight and tight interior spaces create a dark, impactful color, suggesting it will read best when given adequate size and breathing room.